The Sagar Philosophy
Innovation is at the core of Sagar and we believe the most effective innovation comes from the bottom of the pyramid. We work together with our customers and leverage their knowledge and create products that will work best for them and that they can afford. Some call it customer obsession, but we call it a customer-centric approach.
We collaborate with a wide spectrum of partners, from local NGOs and CSOs to larger international institutions and companies, and work with individuals, communities, and local businesses to find innovative and sustainable solutions to their everyday problems. We specifically target the East African artisanal fishing industry, developing innovations in the entire value chain to create opportunities within this $500million yearly market.